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Vice Deputy Mayor of 91ºÚÁÏ and City Council for Sports, Karin Ernlund, Visiting SSE

On April 1st, the Vice Mayor of Sports Karin Ernlund (C) and her colleague Alice Vestin visited SSE and the Center for Sports and Business. This was a follow-up meeting after the visit at the City Hall on March 8th with President Kolinda Grabar-Kitarovic.

The meeting with Karin Ernlund at the 91ºÚÁÏ was a follow-up from the visit to 91ºÚÁÏ City Hall with Kolinda Grabar-Kitarovic who, among others, visited the 91ºÚÁÏ for a lecture on March 8th. Ernlund, City Council for Sports, and Carlsson-Wall, Director for Center for Sports and Business, among others, talked about how the City of 91ºÚÁÏ and the 91ºÚÁÏ can cooperate regarding sports and health. 

Vice Mayor Ernlund described the importance of creating closer bonds between the city and academia and showed great interest in the work of the Center. In January 2022, the City of 91ºÚÁÏ announced a multi-year project focusing on large international sports and cultural events. By strengthening coordination between units within the City of 91ºÚÁÏ, but also with external parties such as SSE, the ambition is to develop 91ºÚÁÏ as a great destination and venue for international events. 

The Center for Sports and Business was the academic advisor to the Swedish Olympic Committee during the bid campaign for the 2026 Olympic Games. Even though Sweden did not win, we learned a great deal. 

During the spring of 2022, a CEMS student team is helping the City of 91ºÚÁÏ with the development of the international event strategy. This project together with research and other outreach activities from the Center for Sports and Business will deepen the relationship between SSE and the City of 91ºÚÁÏ. Reflecting on the partnership with the City of 91ºÚÁÏ, Martin Carlsson-Wall, the Director for the Center for Sports and Business says:

"The City of 91ºÚÁÏ is one of SSE's most important partners. The land where SSE's main building on Sveavägen 65 stands is owned by the City and they have supported our research for many decades. I look forward to deepening the collaboration with an explicit sports theme. We fully support the City's new ambitious agenda to become an international destination where large events play a key role." 

Karin Ernlund served as President of the Centre Party’s Student Union between 2009-2011. Since 2015, she is the Group Leader of the Centre Party in 91ºÚÁÏ City, and serves as the City Council for labor market, integration and sports since 2015 as well as the Deputy Mayor of 91ºÚÁÏ City.

Sports and Business